Lissajous stays! (was there ever any doubt?)

January 30, 2008

ABC Logo

The Director of ABC Television, Kim Dalton, has moved swiftly to refute a story on page 1 of today’s Australian, which suggested that when the new logo for ABC1 launches next week, it will see the end of the iconic Lissajous (known also as ‘the worm’). 

Speaking to the Sydney Morning Herald, Mr Dalton said: “We’re announcing next week a new look for both ABC television and what’s at the present known as ABC2.

“That’s going to involve a new onscreen look. But the worm will absolutely retained as part of the branding for both of our channels.”

“It will have the same sort of primacy as it has at the moment. It’s the most important logo for the ABC … and we will continue to use it.”

Crisis over!


The 4th? No, the 11th. NO, the 7th…or 8th?

January 30, 2008

ABC1

Well, thanks to the ABC we now have 2 new dates for the relaunch. Speaking to ‘The Australian’ today, an ABC Spokesperson said the relaunch was confirmed for ‘the 7th or 8th of Feburary’.

So which is it? And is this the first time a channel has rebranded on a Thursday?

Given that the new schedules appear from Monday the 11th, it would seem that the ABC decided to launch a few days early, in order to show promos, but decided not to allow a week for this (which would have been the 4th).

 Still, one week to go, and the buzz only gets bigger.