New Name…New Logo…New Location!

ABC1Not only is ABCtv rebranding as ABC1, as well as getting a new logo (seen above) but it is moving to a new location on the digital platform in some metropolitan areas.

From the beginning of Feburary, you will find ABC1 located on LCN (channel) 21 on digital. This is currently the home of ABC2, but don’t worry, because ABC2 is moving to LCN 22.

 The Full ABC digital channel lineup from Feburary will be:

02 – ABC1 SD (relay)

20 – ABC1 HD (720p – selected programming, refer to guides)

21 – ABC1 SD

22 – ABC2

200 – DIG Radio – info at abc.net.au/dig

201 – DIG Jazz Radio – info at abc.net.au/dig/jazz

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16 Responses to New Name…New Logo…New Location!

  1. […] ABC, ABC2 | Could this be the new image of our national broadcaster? Once again thank’s to The ABC Blog an unofficial blog about all things ABC, this is what the blog is claiming the new logo will look […]

  2. Fergus says:

    The URL for dig Jazz is wrong. It should be abc.net.au/dig/jazz.

  3. Andy says:

    Thanks Fergus, fixed 🙂

  4. Scott says:

    The ‘1’ is OK but the ABC typeface looks awful and out of balance beside it.

    Perhaps they could’ve used a background shape based on part of the existing ABC logo and put the ‘1’ in white on top of that, and then placed that next to the existing ABC logo. And then done the same for ‘2’ and a possible ‘3’ as well. Colour code them. Simple and elegant.

    The ‘1’ reminds me of German TV’s Das Erste channel logo http://www.daserste.de/ (top left of screen in the small circle)

  5. Dan Barrett says:

    What is the deal with the relay station? Will it simply be a simulcast of the SD offering on ch 21, offer a time delay, or something else entirely?

  6. Andy says:

    Dan, it will be simply a simulast of 21, as it is currently (of 22) 🙂

  7. Dan Barrett says:

    A time delay of two hours would be great, if only because I so rarely get to see The 7:30 Report.

  8. imbestigador says:

    So you mean ABC will remove its Current Lissajous ident?

  9. Greg says:

    So Channel 2 will become ABC1? No thanks. Yeah, it does remind me of Germany’s Das Erste.
    It’s an obvious copy of the BBC format.
    You could call Radio National something like … oh I don’t know… Radio 4?
    Classic FM could be radio 3
    Maybe Sydney702 will become Radio Five Live?!

  10. Andy says:

    @imbestigador: I am certain that they wil continue to use the lissajous prominantly…but how prominantly we will have to wait till next week to see.

    @ Greg: Funny you should say that, because up until a couple of decades ago, Radio National *was* called ‘Radio 2’ and Local radio was called ‘Radio 1’…so they’ve gone the other direction on Radio.

  11. Beth says:

    It’s crap what a stupid idea out of all Australia branding you would think the ABC would know how powerful there own logo was.

    Must of used some two bit agency to come up with a stupid scheme like that. Hope you didn’t pay too much for it looks like a school kid designed.

    Very dissapointed in the quality of design if that’s what you would even call it.

  12. imbestigador says:

    @imbestigador: I am certain that they wil continue to use the lissajous prominantly…but how prominantly we will have to wait till next week to see.

    Thanks for your reply…

    How I wish The ABC will not remove their Lissajous ident…,Their Ident is more than 40 years old.

  13. […] this be the new image of our national broadcaster? Once again thank’s to The ABC Blog an unofficial blog about all things ABC, this is what the blog is claiming the new logo will look […]

  14. James says:

    The old lissajous will be included in the ID adjacent to it. I think the naming by numbers lacks imagination although it holds the brand together as used by the BBC and CBC.
    But using original names like Fly tv, Triple J, Classic or RN gives the network a better sense of diversity.

  15. Kevin V McIntosh says:

    The Full ABC digital channel lineup from 11th Feburary 2008 at 2.00am will be:

    02 – ABC1 SD (relay)

    20 – ABC1 HD (720p – selected programming, refer to guides) (No Local News).

    21 – ABC1 SD

    22 – ABC2

    23 – ABC3 – ABC Kids -(Reruning ABC1)

    200 – DIG Radio – info at abc.net.au/dig

    201 – DIG Jazz Radio – info at abc.net.au/dig/jazz

    This entry was posted on January 28, 2008 at 1:44 pm

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