The Director of ABC Television, Kim Dalton, has moved swiftly to refute a story on page 1 of today’s Australian, which suggested that when the new logo for ABC1 launches next week, it will see the end of the iconic Lissajous (known also as ‘the worm’).
Speaking to the Sydney Morning Herald, Mr Dalton said: “We’re announcing next week a new look for both ABC television and what’s at the present known as ABC2.
“That’s going to involve a new onscreen look. But the worm will absolutely retained as part of the branding for both of our channels.”
“It will have the same sort of primacy as it has at the moment. It’s the most important logo for the ABC … and we will continue to use it.”