ABC television has relaunched as ‘ABC1’ and ‘ABC2’ today, with brand new presentation graphics, designed by ‘Zspace’, and new programmes heralding the changes.
For viewers, the changes are all explained on a special website set up at: www.abc.net.au/tv/newtv
ABC1 has the following logo:
The network idents match people giving short stories, with stylish animation, to give a surreal and magical story scene.
The new slogan for the channel is ‘It Begins With 1’
ABC2 has been rebranded also.
It’s idents feature people often in eerily connected actions, with the colour yellow featured somewhere on the person, similar to the use of red by BBC ONE.
The new slogan for the channel is ‘It Connects To’ (which creates a continuity with the ABC1 slogan, resulting in the full slogan being: ‘It begins with 1, it connects to 2’
The channels are now also located at new positions on the digital platform, with ABC1 taking ABC2’s previous location.
And new promos have launched announcing not only the changes, but highlighting new drama and documentary programmes for the coming year. New promos use the coloured logo box on screen, as do the idents, in another element reminiscent of the BBC.
Finally, the ABC television website has relaunched, with new areas and a colour scheme identical to the on screen identity, although a full rollout of changes online is not expected for several months.
Overall, a very exciting and fresh new look for the National Broadcaster.
UPDATE: below are some videos of the new look (with thanks to John at idents.tv)
Above: an ABC1 ident featuring Collectors host, Andy Muirhead
Above: an ABC1 ident featuring a firefighter
Above: a collection of the new idents for ABC1
Above: a collection of the new ABC2 idents
UPDATE#2 – while overall the new package has been warmly received, there have been anrgy responses to the new watermarks on both channels. It will be interesting to see if changes are made, as has previously been the case to past unpopular ABC watermarks.